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Advertise here →Onalaska, WI · Market Data
Onalaska, Wisconsin real estate market data.
Real estate market data for Onalaska, WI (La Crosse County) — Census median home value $279,100, county listing prices down about 2.5% over the past year.
Onalaska, WI is in La Crosse County, Wisconsin — covering the whole local market here: resale homes, condos, land, and new construction. The most recent Census estimate puts the population at 18,909, with a median household income of $84,898. Census data puts Onalaska's median home value at $279,100 (all owner-occupied homes); La Crosse County's current median listing price runs $394,925, down about 2.5% over the past year.
At a glance
Onalaska market snapshot
Population
18,909
Median Household Income
$84,898
Median Home Value (city)
$279,100
Median Listing Price (La Crosse County)
$394,925
Median Gross Rent
$1,096/mo
Price Trend (YoY)
-2.5%
Market data compiled from public sources; deemed reliable but not guaranteed; verify independently. Full source list ↗
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What makes Onalaska different
Home Value, By Source
The Census Bureau's American Community Survey (2023 5-year estimate) puts Onalaska's median home value — across all owner-occupied homes, not just recent sales — at $279,100. Separately, La Crosse County's current median listing price (via Realtor.com data, 2026-06-01) runs $394,925. These cover different geography (city vs. county) and different measures (assessed value vs. active listings), which is why we show both rather than picking one — full source list on our data sources page.
County Price Trend
La Crosse County's FHFA house price index shows a 4.57% annual change in 2025.
Population & Income
Onalaska has an estimated population of 18,909 and a median household income of $84,898, per the Census Bureau's American Community Survey (2023 5-year estimate).
Affordability Snapshot
Onalaska's Census-reported median home value works out to about 3.3x the area's median household income, and median gross rent runs roughly 15% of that same income on an annualized basis. Housing economists commonly flag a price-to-income ratio above 4x as historically elevated -- useful context, not a personal affordability verdict.
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Common questions
Onalaska FAQ
What are home values like in Onalaska, WI?
The Census Bureau's American Community Survey puts Onalaska's median home value at $279,100. La Crosse County's current median listing price runs $394,925, down about 2.5% over the past year.
What is the population of Onalaska, WI?
The U.S. Census Bureau's American Community Survey (2023 5-year estimate) puts Onalaska's population at approximately 18,909.
What's the median rent in Onalaska, WI?
The Census ACS estimates median gross rent in Onalaska at approximately $1,096 per month.
What is the median household income in Onalaska, WI?
Census ACS data puts the median household income in Onalaska at approximately $84,898.
Is the Onalaska housing market growing?
La Crosse County's FHFA house price index shows a 4.57% annual change in 2025.
Is Onalaska, WI affordable relative to income?
Census ACS data puts Onalaska's median home value at about 3.3 times the median household income, with median gross rent equal to roughly 15% of that income annually. This is a general benchmark, not a personal pre-qualification -- your own income, debt, and down payment determine what you can actually afford.
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