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Advertise here →Portage, WI · Market Data
Portage, Wisconsin real estate market data.
Real estate market data for Portage, WI (Columbia County) — Census median home value $187,300, county listing prices up about 20.8% over the past year.
Portage, WI is in Columbia County, Wisconsin — covering the whole local market here: resale homes, condos, land, and new construction. The most recent Census estimate puts the population at 10,374, with a median household income of $62,785. Census data puts Portage's median home value at $187,300 (all owner-occupied homes); Columbia County's current median listing price runs $452,975, up about 20.8% over the past year.
At a glance
Portage market snapshot
Population
10,374
Median Household Income
$62,785
Median Home Value (city)
$187,300
Median Listing Price (Columbia County)
$452,975
Median Gross Rent
$963/mo
Price Trend (YoY)
+20.8%
Market data compiled from public sources; deemed reliable but not guaranteed; verify independently. Full source list ↗
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What makes Portage different
Home Value, By Source
The Census Bureau's American Community Survey (2023 5-year estimate) puts Portage's median home value — across all owner-occupied homes, not just recent sales — at $187,300. Separately, Columbia County's current median listing price (via Realtor.com data, 2026-06-01) runs $452,975. These cover different geography (city vs. county) and different measures (assessed value vs. active listings), which is why we show both rather than picking one — full source list on our data sources page.
County Price Trend
Columbia County's FHFA house price index shows a 5.73% annual change in 2025.
Population & Income
Portage has an estimated population of 10,374 and a median household income of $62,785, per the Census Bureau's American Community Survey (2023 5-year estimate).
Affordability Snapshot
Portage's Census-reported median home value works out to about 3.0x the area's median household income, and median gross rent runs roughly 18% of that same income on an annualized basis. Housing economists commonly flag a price-to-income ratio above 4x as historically elevated -- useful context, not a personal affordability verdict.
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Common questions
Portage FAQ
What are home values like in Portage, WI?
The Census Bureau's American Community Survey puts Portage's median home value at $187,300. Columbia County's current median listing price runs $452,975, up about 20.8% over the past year.
What is the population of Portage, WI?
The U.S. Census Bureau's American Community Survey (2023 5-year estimate) puts Portage's population at approximately 10,374.
What's the median rent in Portage, WI?
The Census ACS estimates median gross rent in Portage at approximately $963 per month.
What is the median household income in Portage, WI?
Census ACS data puts the median household income in Portage at approximately $62,785.
Is the Portage housing market growing?
Columbia County's FHFA house price index shows a 5.73% annual change in 2025.
Is Portage, WI affordable relative to income?
Census ACS data puts Portage's median home value at about 3.0 times the median household income, with median gross rent equal to roughly 18% of that income annually. This is a general benchmark, not a personal pre-qualification -- your own income, debt, and down payment determine what you can actually afford.
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