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Advertise here →River Falls, WI · Houses & Market Data
River Falls, Wisconsin houses and real estate market data.
Houses in River Falls, WI (Pierce County) — Census median home value $299,800, county listing prices up about 4.0% over the past year. Market data for River Falls houses and the broader area.
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River Falls, WI is in Pierce County, Wisconsin — this guide covers houses in River Falls and the whole local market: resale homes, condos, land, and new construction. The most recent Census estimate puts the population at 16,349, with a median household income of $78,078. Census data puts the median value of houses in River Falls at $299,800.
Info from government sites and builders may have provided source info.
Market overview
River Falls housing market
River Falls is in Pierce County, Wisconsin. Manifest Census and county price-trend data provide baseline context for houses in River Falls and the surrounding county market.
Median home value (Census ACS)
$299,800
Population (Census ACS)
16,349
Median household income
$78,078
County price trend (2025)
4.04% YoY
Population, income, and median home value from the project batch manifest (Census ACS 2023 5-year). County price trend from FHFA county HPI when present in the manifest row.
At a glance
River Falls market snapshot
Population
16,349
County
Pierce County
Median Household Income
$78,078
Median Home Value (city)
$299,800
Median Gross Rent
$1,050/mo
Price Trend (YoY)
+4.0%
Market data compiled from public sources; deemed reliable but not guaranteed; verify independently. See About
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What makes River Falls different
Home Value, By Source
The Census Bureau's American Community Survey (2023 5-year estimate) puts River Falls's median home value — across all owner-occupied homes, not just recent sales — at $299,800.
County Price Trend
Pierce County's FHFA house price index shows a 4.04% annual change in 2025.
Population & Income
River Falls has an estimated population of 16,349 and a median household income of $78,078, per the Census Bureau's American Community Survey (2023 5-year estimate).
Affordability Snapshot
River Falls's Census-reported median home value works out to about 3.8x the area's median household income, and median gross rent runs roughly 16% of that same income on an annualized basis. Housing economists commonly flag a price-to-income ratio above 4x as historically elevated -- useful context, not a personal affordability verdict.
Nearby
Places around River Falls
County guide: Pierce County — cities, market context, and local resources for the county that includes River Falls.
USAHouses.com also helps visitors looking in nearby Pierce County and other Wisconsin communities. Some locations may not yet have dedicated pages, but many licensed professionals in this region assist surrounding communities.
Nearby communities include Prescott, Ellsworth, Diamond Bluff, Hager City, Spring Valley, Bay City, Elmwood, Maiden Rock, Plum City.
Prescott market data
Nearby city · ~10.9 mi
Ellsworth market data
Nearby city · ~11.2 mi
Diamond Bluff market data
Nearby city · ~14.7 mi
Hager City market data
Nearby city · ~18.4 mi
Spring Valley market data
Nearby city · ~18.8 mi
Bay City market data
Nearby city · ~20.6 mi
Elmwood market data
Nearby city · ~24.0 mi
Maiden Rock market data
Nearby city · ~25.5 mi
Plum City market data
Nearby city · ~26.4 mi
More Wisconsin cities with market guides: Madison, Green Bay, Kenosha, Racine, Appleton, Waukesha, Eau Claire, Oshkosh.
Madison market data
Same-state city guide
Green Bay market data
Same-state city guide
Kenosha market data
Same-state city guide
Racine market data
Same-state city guide
Appleton market data
Same-state city guide
Waukesha market data
Same-state city guide
Eau Claire market data
Same-state city guide
Oshkosh market data
Same-state city guide
Adjacent-county Census places with USAHouses.com pages: Roberts (~8.6 mi), Hudson (~8.8 mi), North Hudson (~11.3 mi), Hammond (~11.8 mi), Baldwin (~14.0 mi), Houlton (~16.3 mi), Woodville (~17.7 mi), Somerset (~18.4 mi), New Richmond (~18.6 mi), Wilson (~23.3 mi), Star Prairie (~23.7 mi), Emerald (~24.1 mi), Deer Park (~25.4 mi), Glenwood City (~26.1 mi), Knapp (~27.4 mi), Downing (~27.8 mi).
New construction: New homes near River Falls (Milwaukee) · Wisconsin new construction.
Census & home facts
River Falls data from published sources
Population (ACS 2023)
16,349
Median home value (ACS 2023)
$299,800
Median household income (ACS 2023)
$78,078
Median gross rent (ACS 2023)
$1,050
County FHFA annual change (2025)
4.04%
Census place type
city
County
Pierce County
Land area (Census Gazetteer 2024)
7.43 sq mi
Census GEOID
5568275
Census ACS, FHFA, and FRED figures are labeled with the year present in existing CSVs. Subject to change / confirm locally.
NewUSAHouses.com communities
Closest verified new-home communities near River Falls
Availability and pricing are controlled by the builder and may change; confirm with the builder.
Oak Hill ↗
Creative Homes · River Falls, Wisconsin · ~0.0 mi
Wildflower Meadows ↗
JP Brooks Builders · River Falls, Wisconsin · ~0.0 mi
Hills of Troy ↗
Creative Homes · Hudson, Wisconsin · ~8.8 mi
Canter Crossing ↗
Creative Homes · Hudson, Wisconsin · ~8.8 mi
Sienna Grove ↗
D.R. Horton · Woodbury, Minnesota · ~13.0 mi · from $582,990
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Common questions
River Falls FAQ
What are houses worth in River Falls, WI?
The Census Bureau's American Community Survey puts the median value of houses in River Falls at $299,800.
How much do houses cost in River Falls, WI?
For owner-occupied houses in River Falls, Census ACS data shows a median value of $299,800. Active listing prices in Pierce County may differ — see the market snapshot above.
What types of houses are in River Falls, WI?
River Falls houses include resale single-family homes, condos, mobile homes, and small multi-unit buildings, plus new construction in surrounding Pierce County communities where builders are active. The housing-stock section below uses Census ACS structure counts when available for this city.
What is the population of River Falls, WI?
The U.S. Census Bureau's American Community Survey (2023 5-year estimate) puts River Falls's population at approximately 16,349.
What's the median rent in River Falls, WI?
The Census ACS estimates median gross rent in River Falls at approximately $1,050 per month.
What is the median household income in River Falls, WI?
Census ACS data puts the median household income in River Falls at approximately $78,078.
Is the River Falls housing market growing?
Pierce County's FHFA house price index shows a 4.04% annual change in 2025.
Is River Falls, WI affordable relative to income?
Census ACS data puts River Falls's median home value at about 3.8 times the median household income, with median gross rent equal to roughly 16% of that income annually. This is a general benchmark, not a personal pre-qualification -- your own income, debt, and down payment determine what you can actually afford.
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