Wausau, WI · Market Data

Wausau, Wisconsin real estate market data.

Real estate market data for Wausau, WI (Marathon County) — Census median home value $155,900, county listing prices up about 3.1% over the past year.

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Wausau, WI is in Marathon County, Wisconsin — covering the whole local market here: resale homes, condos, land, and new construction. The most recent Census estimate puts the population at 39,893, with a median household income of $61,877. Census data puts Wausau's median home value at $155,900 (all owner-occupied homes); Marathon County's current median listing price runs $382,612, up about 3.1% over the past year.

At a glance

Wausau market snapshot

Population

39,893

Median Household Income

$61,877

Median Home Value (city)

$155,900

Median Listing Price (Marathon County)

$382,612

Median Gross Rent

$950/mo

Price Trend (YoY)

+3.1%

Market data compiled from public sources; deemed reliable but not guaranteed; verify independently. Full source list ↗

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Why Wausau

What makes Wausau different

Home Value, By Source

The Census Bureau's American Community Survey (2023 5-year estimate) puts Wausau's median home value — across all owner-occupied homes, not just recent sales — at $155,900. Separately, Marathon County's current median listing price (via Realtor.com data, 2026-06-01) runs $382,612. These cover different geography (city vs. county) and different measures (assessed value vs. active listings), which is why we show both rather than picking one — full source list on our data sources page.

County Price Trend

Marathon County's FHFA house price index shows a 7.7% annual change in 2025.

Population & Income

Wausau has an estimated population of 39,893 and a median household income of $61,877, per the Census Bureau's American Community Survey (2023 5-year estimate).

Affordability Snapshot

Wausau's Census-reported median home value works out to about 2.5x the area's median household income, and median gross rent runs roughly 18% of that same income on an annualized basis. Housing economists commonly flag a price-to-income ratio above 4x as historically elevated -- useful context, not a personal affordability verdict.

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Common questions

Wausau FAQ

What are home values like in Wausau, WI?

The Census Bureau's American Community Survey puts Wausau's median home value at $155,900. Marathon County's current median listing price runs $382,612, up about 3.1% over the past year.

What is the population of Wausau, WI?

The U.S. Census Bureau's American Community Survey (2023 5-year estimate) puts Wausau's population at approximately 39,893.

What's the median rent in Wausau, WI?

The Census ACS estimates median gross rent in Wausau at approximately $950 per month.

What is the median household income in Wausau, WI?

Census ACS data puts the median household income in Wausau at approximately $61,877.

Is the Wausau housing market growing?

Marathon County's FHFA house price index shows a 7.7% annual change in 2025.

Is Wausau, WI affordable relative to income?

Census ACS data puts Wausau's median home value at about 2.5 times the median household income, with median gross rent equal to roughly 18% of that income annually. This is a general benchmark, not a personal pre-qualification -- your own income, debt, and down payment determine what you can actually afford.

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