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Call/text (707) 474-8855Watsonville, CA · Market Data
Watsonville, California real estate market data.
Real estate market data for Watsonville, CA (Santa Cruz County) — Census median home value $657,700, county listing prices roughly flat over the past year.
Watsonville, CA is in Santa Cruz County, California — covering the whole local market here: resale homes, condos, land, and new construction. The most recent Census estimate puts the population at 51,968, with a median household income of $74,785. Census data puts Watsonville's median home value at $657,700.
At a glance
Watsonville market snapshot
Population
51,968
Median Household Income
$74,785
Median Home Value (city)
$657,700
Median Gross Rent
$1,784/mo
Price Trend (YoY)
+0.3%
Market data compiled from public sources; deemed reliable but not guaranteed; verify independently. Full source list ↗
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What makes Watsonville different
Home Value, By Source
The Census Bureau's American Community Survey (2023 5-year estimate) puts Watsonville's median home value — across all owner-occupied homes, not just recent sales — at $657,700.
County Price Trend
Santa Cruz County's FHFA house price index shows a 0.27% annual change in 2025.
Population & Income
Watsonville has an estimated population of 51,968 and a median household income of $74,785, per the Census Bureau's American Community Survey (2023 5-year estimate).
Affordability Snapshot
Watsonville's Census-reported median home value works out to about 8.8x the area's median household income, and median gross rent runs roughly 29% of that same income on an annualized basis. Housing economists commonly flag a price-to-income ratio above 4x as historically elevated -- useful context, not a personal affordability verdict.
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Common questions
Watsonville FAQ
What are home values like in Watsonville, CA?
The Census Bureau's American Community Survey puts Watsonville's median home value at $657,700.
What is the population of Watsonville, CA?
The U.S. Census Bureau's American Community Survey (2023 5-year estimate) puts Watsonville's population at approximately 51,968.
What's the median rent in Watsonville, CA?
The Census ACS estimates median gross rent in Watsonville at approximately $1,784 per month.
What is the median household income in Watsonville, CA?
Census ACS data puts the median household income in Watsonville at approximately $74,785.
Is the Watsonville housing market growing?
Santa Cruz County's FHFA house price index shows a 0.27% annual change in 2025.
Is Watsonville, CA affordable relative to income?
Census ACS data puts Watsonville's median home value at about 8.8 times the median household income, with median gross rent equal to roughly 29% of that income annually. This is a general benchmark, not a personal pre-qualification -- your own income, debt, and down payment determine what you can actually afford.
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