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Call/text (707) 474-8855Willard, MO · Market Data
Willard, Missouri real estate market data.
Real estate market data for Willard, MO (Greene County) — Census median home value $204,300, county listing prices down about 9.7% over the past year.
Willard, MO is in Greene County, Missouri — covering the whole local market here: resale homes, condos, land, and new construction. The most recent Census estimate puts the population at 6,418, with a median household income of $87,204. Census data puts Willard's median home value at $204,300 (all owner-occupied homes); Greene County's current median listing price runs $297,450, down about 9.7% over the past year.
At a glance
Willard market snapshot
Population
6,418
Median Household Income
$87,204
Median Home Value (city)
$204,300
Median Listing Price (Greene County)
$297,450
Median Gross Rent
$1,130/mo
Price Trend (YoY)
-9.7%
Market data compiled from public sources; deemed reliable but not guaranteed; verify independently. Full source list ↗
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What makes Willard different
Home Value, By Source
The Census Bureau's American Community Survey (2023 5-year estimate) puts Willard's median home value — across all owner-occupied homes, not just recent sales — at $204,300. Separately, Greene County's current median listing price (via Realtor.com data, 2026-06-01) runs $297,450. These cover different geography (city vs. county) and different measures (assessed value vs. active listings), which is why we show both rather than picking one — full source list on our data sources page.
County Price Trend
Greene County's FHFA house price index shows a 2.52% annual change in 2025.
Population & Income
Willard has an estimated population of 6,418 and a median household income of $87,204, per the Census Bureau's American Community Survey (2023 5-year estimate).
Affordability Snapshot
Willard's Census-reported median home value works out to about 2.3x the area's median household income, and median gross rent runs roughly 16% of that same income on an annualized basis. Housing economists commonly flag a price-to-income ratio above 4x as historically elevated -- useful context, not a personal affordability verdict.
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Common questions
Willard FAQ
What are home values like in Willard, MO?
The Census Bureau's American Community Survey puts Willard's median home value at $204,300. Greene County's current median listing price runs $297,450, down about 9.7% over the past year.
What is the population of Willard, MO?
The U.S. Census Bureau's American Community Survey (2023 5-year estimate) puts Willard's population at approximately 6,418.
What's the median rent in Willard, MO?
The Census ACS estimates median gross rent in Willard at approximately $1,130 per month.
What is the median household income in Willard, MO?
Census ACS data puts the median household income in Willard at approximately $87,204.
Is the Willard housing market growing?
Greene County's FHFA house price index shows a 2.52% annual change in 2025.
Is Willard, MO affordable relative to income?
Census ACS data puts Willard's median home value at about 2.3 times the median household income, with median gross rent equal to roughly 16% of that income annually. This is a general benchmark, not a personal pre-qualification -- your own income, debt, and down payment determine what you can actually afford.
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