Open
Local agent spot
This featured-agent spot is open for a licensed local real estate professional in Oregon.
Advertise here →Florence, OR · Market Data
Florence, Oregon real estate market data.
Real estate market data for Florence, OR (Lane County) — Census median home value $331,100, county listing prices up about 4.8% over the past year.
Florence, OR is in Lane County, Oregon — covering the whole local market here: resale homes, condos, land, and new construction. The most recent Census estimate puts the population at 9,483, with a median household income of $52,049. Census data puts Florence's median home value at $331,100 (all owner-occupied homes); Lane County's current median listing price runs $560,125, up about 4.8% over the past year.
At a glance
Florence market snapshot
Population
9,483
Median Household Income
$52,049
Median Home Value (city)
$331,100
Median Listing Price (Lane County)
$560,125
Median Gross Rent
$1,172/mo
Price Trend (YoY)
+4.8%
Market data compiled from public sources; deemed reliable but not guaranteed; verify independently. Full source list ↗
Local resources
Get help buying or selling in Florence
What can I afford?
Estimate a comfortable price range in under a minute, then connect with a lender for real numbers.
Rough estimate only (28% of income toward housing, ~6.5% illustrative rate, 30-year term) — not a loan offer or pre-qualification. Connect with a lender for real numbers →
Open
Advertise to local buyers
Lenders, inspectors, movers, and other local pros — this spot is open.
Advertise here →Why Florence
What makes Florence different
Home Value, By Source
The Census Bureau's American Community Survey (2023 5-year estimate) puts Florence's median home value — across all owner-occupied homes, not just recent sales — at $331,100. Separately, Lane County's current median listing price (via Realtor.com data, 2026-06-01) runs $560,125. These cover different geography (city vs. county) and different measures (assessed value vs. active listings), which is why we show both rather than picking one — full source list on our data sources page.
County Price Trend
Lane County's FHFA house price index shows a 1.23% annual change in 2025.
Population & Income
Florence has an estimated population of 9,483 and a median household income of $52,049, per the Census Bureau's American Community Survey (2023 5-year estimate).
Affordability Snapshot
Florence's Census-reported median home value works out to about 6.4x the area's median household income, and median gross rent runs roughly 27% of that same income on an annualized basis. Housing economists commonly flag a price-to-income ratio above 4x as historically elevated -- useful context, not a personal affordability verdict.
Reach Florence buyers
Builders: feature your communities in front of Florence buyers — learn about advertising ↗
Want to own this market? Ask about our Florence domains — see available domains ↗
Common questions
Florence FAQ
What are home values like in Florence, OR?
The Census Bureau's American Community Survey puts Florence's median home value at $331,100. Lane County's current median listing price runs $560,125, up about 4.8% over the past year.
What is the population of Florence, OR?
The U.S. Census Bureau's American Community Survey (2023 5-year estimate) puts Florence's population at approximately 9,483.
What's the median rent in Florence, OR?
The Census ACS estimates median gross rent in Florence at approximately $1,172 per month.
What is the median household income in Florence, OR?
Census ACS data puts the median household income in Florence at approximately $52,049.
Is the Florence housing market growing?
Lane County's FHFA house price index shows a 1.23% annual change in 2025.
Is Florence, OR affordable relative to income?
Census ACS data puts Florence's median home value at about 6.4 times the median household income, with median gross rent equal to roughly 27% of that income annually. This is a general benchmark, not a personal pre-qualification -- your own income, debt, and down payment determine what you can actually afford.
Search Florence homes
Look up homes in Florence
Search new construction and resale homes in Florence — the same live MLS data agents use, not just what's summarized on this page.
Search Florence homes ↗Get connected
Find your Florence new home
Prices, availability, and incentives change weekly and don't always make it onto this page. Tell us your area, budget, and timeline and we'll point you to communities that fit — including options we track but haven't published here yet.
Get connected in FlorenceExplore more
Where to go next
Get the Florence market guide
Tell us what you're looking for — buy, sell, both, invest, rent, or you're an agent, builder, vendor, or advertiser. Include where you want to buy or sell and your address if relevant, and we'll route you to the right resource.
Buyer · Seller · Both · Investor · Renter · Agent/Broker · New Home Builder · Vendor/Service Pro · Advertiser · Other